In 2019, global advertising spending reached $563 billion.
Remarkably, as many as 69% of marketers from 100 countries have said that their team doesn’t have a dedicated marketing project manager. Also, 40% of them plan their marketing campaigns either rarely or only sometimes.
These stats show that despite the growing marketing spend, a lot of businesses still do not have professionals dedicated to marketing strategies in their teams.
In this article, we will underline some of the biggest advantages of hiring a marketer with a degree before moving on to the list of best marketing schools in the USA.
Why Hire A Digital Marketing Expert Directly From University?
Research skills, discipline and teamwork are just some of the benefits digital marketing (under)graduates bring to the table.
Here are the top reasons why you should hire a marketing specialist directly from a university:
Immediate or Quick Payoff
Graduates come into the workforce pre-trained. From theory taught by the researchers and industry professionals to practical knowledge acquired in workshops and competitive internship programs, graduates are likely to start contributing quickly after onboarding.
They Bring In A Different Perspective
As they come from diverse curriculums, the marketing degree holders can combine and cross-pollinate knowledge into unique and innovative solutions.
Additionally, they are trained to remain on top of the fast-changing trends and to learn continuously.
They Are Highly Trained Researchers
Research and analytical skills are becoming invaluable in the field of digital marketing.
Marketing graduates are highly trained in qualitative and quantitative research methods, as well as analytical and critical thinking allowing them to interpret data and make informed decisions.
They Are Trained For Teamwork
Most university curricula involves group projects designed to promote teamwork.
University trained digital marketing experts will know how to assess each members’ strengths and how to collaborate synergistically towards common goals.
Graduates Will Settle For Lower Starting Salary In Exchange For Experience
Graduates in any field do not expect a huge starting wage and are willing to make most of the opportunities for gaining experience and learning. Companies can save expenses this way and utilize their graduate hire’s willingness to learn and improve.
9 Best Marketing Schools In the US (Non-Ivy League)
Through the Center for Marketing Technology, students at Bentley University work directly with the marketing departments of some of the well-known brands such as Apple and Converse.
They have a practice of supporting marketing research and strategic planning for some of the world’s leading organizations as well.
Some of the basics that are taught in the universities’ classrooms include:
- Market research
- Social media strategy
- Product development
By working alongside universities’ corporate partners, the students at this university get resume-building experience.
Penn University’s students pursuing a degree in Marketing and Communication also get training in business-related fields such as management and finance.
Here they learn the communication process and the constructive methods of conveying information.
Students can choose two from the following:
- Critical Approaches to Popular Culture
- Introduction to Communication Behavior
- Media Industries and Society
In addition, some of the fundamental courses they can attend are:
- Accounting and Financial Reporting
- Teamwork and Interpersonal Influence
- Business Communication for Impact
- Corporate Finance
- Introduction to Management
Bryant’s University program is ranked No. 3 in the US by College Factual, mainly thanks to the diverse curriculum that contains courses in market research, promotion, personal selling, global marketing, services and digital marketing.
The college insists on practical field experiences for their students as well as solving real-world problems in competitions.
Students are encouraged to create presentations, business plans, team projects and apply technology creatively for boosting their communication skills and developing critical thinking.
This university provides students with internships with brands like Target and State Street.
Students are also able to take advantage of career-oriented leadership opportunities through the Bryant Marketing Association and strengthen their research skills in the Marketing Behavioral Lab.
Indiana University’s Department of Marketing is ranked among the best programs in the USA. The knowledge, experience and connections it provides to its students give a good basis for getting employed by top companies.
The college’s research shapes the field of marketing and informs their teaching, develops creative and analytical skills that are the basis of a successful career. It also provides experience through consumer behavior research in the Customer Interface Virtual Laboratory. Students can compete in international case study competitions as well.
The college’s Undergraduate Marketing Club, Global Sales Workshop, Consumer Marketing Academy and Business Marketing Academy help students connect with leading employers.
Wisconsin School of Business Department of Marketing offers a BBA certificate, an MBA with three specializations and a Ph.D. program.
A.C. Nielsen Center for Marketing Analytics and Insights, the Center for Brand and Product Management and the Grainger Center for Supply Chain Management are affiliated with the department.
College’s instructors, experienced practitioners and field innovators bring a diversity of knowledge that helps students develop skills in qualitative and quantitative analysis, problem-solving and communications.
This university offers you to explore a variety of career paths including:
- Marketing analytics and insights
- Digital and social media
- Sales management
- Brand/product management
- Supply chain management
The Saint Joseph’s University marketing program gives students the skills and experience to become knowledgeable in the latest promotional techniques, digital media options and consumer behavior trends.
With an emphasis on marketing theory through real-life insights via guest speakers, field trips, case studies and internships, students get a healthy mix of real situations and book knowledge.
They also get a lot of practice designing actual marketing plans, promotional campaigns and research projects. Saint Joseph’s University marketing majors also have the opportunity to interact with a diverse faculty comprised of world-renowned scholars, industry experts and corporate executives.
Some of the majors and minors you will this university offers are:
- Entertainment Marketing
- Sports Marketing
- Advertising and Promotion
- General Marketing
- Music Industry
Among 50 marketing schools, Study.com ranks Siena College on place one.
Saint’s curriculum lets students take a wide variety of courses based on their interests from product development to international marketing and communications.
Customized learning is provided in smaller and engaging classes. Professors insist on discussions, case studies and real-world projects to accompany lectures and computer simulations.
Siena College also allows internships with the following brands:
- Nielsen Company
- Merrill Lynch
In addition, this university also prepares students for graduate programs. So, they can choose from a variety of careers such as:
- Sports marketing
- International marketing
- Marketing research
- Entrepreneurial marketing
- Business marketing
- And more
University of Florida’s Bachelor of Science in Business Administration-Marketing provides an overview of business’ functional areas with an emphasis on marketing.
Economics, mathematics, computing skills and accounting are some of the foundation courses that students take, as well as finance, management, marketing and operations management.
Some of the major courses that teach planning and execution of pricing, promotion, distribution of products and managing customer relationships are also included in the curriculum.
Arizona State University’s W.P.Carey’s School of Business makes it possible for students to explore consumer behavior and organizational performance in marketing.
It prepares students to guide agencies in the right direction.
The university has marketing courses such as:
- Advertising Management
- Applied Marketing Management and Leadership
- Brand Management
- Competitive Marketing Strategy
- Digital Marketing in Practice
- Entrepreneurial Marketing
- And more
The college has online and campus studies available so students can customize their studying experience.
Furthermore, to diversify students’ marketing skills, the university offers undergraduate research, internships, targeted career programs and business clubs.
What Are The Benefits Of Working With Experts Trained At the Best Marketing Schools In The US?
Experts trained at the best marketing schools in the US will help you make the most of your marketing efforts. They will improve your:
Quality marketing keeps the conversation between a business and its customers alive and going.
Customers are more demanding of content such as product information, direct feedback from the brand and interactivity on social media.
Experts trained at the best marketing schools in the US understand user psychology and how to leverage it to increase engagement through various channels.
Marketing activities are aimed towards building a company’s brand equity. Business reputation depends on meeting the customers’ expectations, meaning that marketing must advertise the business correctly and responsibly.
The best marketing graduates know how to use channels such as PR, advertising, branding and social media to build and maintain brand and business reputation.
In addition, developing content that solves customers’ issues and answers their questions on a regular basis also influences your brand’s reputation and turns leads into long-term clients.
Good marketing builds a relationship of trust and understanding with customers through thorough research of demographics and consumer behavior.
By creating loyal customers, marketing helps with building their confidence to buy more products or services from your company.
By addressing different segments of their audience separately, a business can set the right tone for successful marketing communication with each segment.
Information And Communication Flow
One of the most important aims of marketing is to inform your customers about products and services.
Marketing is the most effective method for educating prospects about the values of products, their use and benefits and anything that may be helpful to them. Marketing can create brand awareness and make the business stand out.
It is a means that gives your business an edge over competitors and informs customers of any points of interest that may be relevant to them.
Marketing uses various methods to promote your products or services. Once a product has been advertised it has more chances of selling.
Experts trained at some of the best marketing schools in the country know how to build omnichannel marketing strategies to optimize the sales pipeline and acquire new customers, as well as build customer loyalty for a stable influx of revenue.